Demystifying the Digital Market & Guide to Commercial Strategy

By Cindy Estis Green, Mark V. Lomanno, and Dave Roberts

Just like retail, bookstores, music and entertainment, the hotel industry faces disruption from dominant tech companies in the digital marketplace. Coupled with both access to labor and its high costs; debt service that has doubled; and changing consumer behavior, hoteliers must adapt to new demand profiles with fewer staff to improve profitability and grow asset value.

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