Demystifying the Digital Market &
Guide to Commercial Strategy

Select Full Download to get a copy of the entire book (164 pages).

Book Cover 2023-1

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Or download the individual parts below. If you have any issues downloading, please email shantal.raymer@kalibrilabs.com.

Part I: Digital Disruption

  • 10 Things You Need to Know
  • Overview and History
  • The Elements of Disruption in Hospitality Distribution
  • The Digital Players
  • Future Disruption on the Horizon: Consumer Behavior and New Technology
  • Hospitality Stakeholders
  • Implications for Consumers: Policy and Legislation
Part I Download

Part II: Hotel Performance

  • Six Things You Need to Know
  • Hotel Performance Trends
    • Key Metrics
    • Commercial and Leisure Mix
    • Channel and Rate Category Mix
    • Cost of Acquisition
    • Days of Week and Length of Stay Performance
    • Analysis by Location Types & Markets
Part II Download

Part III: Guide to Commercial Strategy

  • Five Things You Need to Know
  • Commercial Strategy Context and Definitions
  • The Commercial Strategy Model
  • Moving Into the Commercial Strategy Mindset
  • Managing for Asset Value Growth: Getting Fluent in the Language of Owners
  • Deploying Commercial Strategy
  • Case Studies
  • Loyalty and Lifetime Value Consideration
Part III Download