Kalibri Labs Commercial Strategy Certification
Yes, please send me information on Commercial Strategy certification!
The new Commercial Strategy certification program will be rolled out by the end of 2023. The focus of this program is to advance the emerging discipline of Commercial Strategy which provides techniques for customer acquisition and revenue generation with an emphasis on growing asset value for owners. It is suitable for on-property and above-property operational leaders including general managers; the commercial teams: revenue, sales and digital managers; financial and technology managers; asset managers, and owners.
Select Full Download to get a copy of the entire book (164 pages).
Or download the individual parts below. If you have any issues downloading, please email us at contactus@kalibrilabs.com.
Part I: Digital Disruption
- 10 Things You Need to Know
- Overview and History
- The Elements of Disruption in Hospitality Distribution
- The Digital Players
- Future Disruption on the Horizon: Consumer Behavior and New Technology
- Hospitality Stakeholders
- Implications for Consumers: Policy and Legislation
Part II: Hotel Performance
- Six Things You Need to Know
- Hotel Performance Trends
- Key Metrics
- Commercial and Leisure Mix
- Channel and Rate Category Mix
- Cost of Acquisition
- Days of Week and Length of Stay Performance
- Analysis by Location Types & Markets
Part III: Guide to Commercial Strategy
- Five Things You Need to Know
- Commercial Strategy Context and Definitions
- The Commercial Strategy Model
- Moving Into the Commercial Strategy Mindset
- Managing for Asset Value Growth: Getting Fluent in the Language of Owners
- Deploying Commercial Strategy
- Case Studies
- Loyalty and Lifetime Value Consideration
