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title: Demystifying the Digital Market & Guide to Commercial Strategy
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## Demystifying the Digital Market & Guide to Commercial Strategy

*By Cindy Estis Green, Mark V. Lomanno, and Dave Roberts*

Just like retail, bookstores, music and entertainment, the hotel industry faces disruption from dominant tech companies in the digital marketplace. Coupled with both access to labor and its high costs; debt service that has doubled; and changing consumer behavior, hoteliers must adapt to new demand profiles with fewer staff to improve profitability and grow asset value.

### Download your complimentary digital copy or request information on Kalibri Labs Commercial Strategy Certification:

![Book Cover 2023](https://kalibrilabscertification.com/hubfs/Book%20Cover%202023.png)

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